![]() ![]() You can also create custom background images on sites like Canva or Visme. Popular CC0 sites include Unsplash or Pexels where images tend to feel more current and natural. These images are free and legal for you to use. Instead, consider using attribution-free CC0 Creative Commons images. However, this tends to be quite expensive, and staged stock images can often look a bit dated or artificial these days. If you don’t already have a photo you’ve taken yourself or photo you have explicit permission to use, you could purchase a photo from stock image sites like Getty or Shutterstock. Simply using a photo you quickly find using Google Images isn’t the best way forward because those images aren’t always legal to reuse. Once you decide on what type of image you want to feature as your background image, you need to then find an actual photo you have the rights to use. Boggs states, “ While photos of things like laptops, cups of coffee and keyboards can look overused and cliche, abstract images or textures can make your profile stand out without looking inauthentic.” She says you should choose a texture that invokes a feeling you want your audience to associate with you. You could also consider some sort of abstract texture. “ Choose a color that matches your personality, or if you’re a business owner, choose a color that matches your brand colors.” “Even just another color can help you stand out in a sea of LinkedIn blue,” according to Debra Boggs, Cofounder of D&S Professional Coaching. But a good portion of your profile headline will show up in the search engine result content itself.If all else fails, you could simply use a color other than the LinkedIn default blue to give your profile a more considered feel. Then once your LinkedIn profile is picked up by Google and other search engines, searches for ‘your name’ should include your LinkedIn profile within the first page or two of results, unless you have an extremely common name competing for top search results and then your customised URL comes into play. Not only will you be found when someone searches for ‘Lawyer’ but also ticks the boxes for ‘Family Law’, ‘Wills and Estates.Īs soon as you edit and optimise your headline, it will immediately be indexed in LinkedIn’s search engine, available to those who search by those keywords. LinkedIn gives you 120 characters and spaces to noodle around within the headline and even more characters if you set it up via mobile.Ī simple ‘Family Lawyer specialising in Wills and Estates at _, _ & _. Phrases like this have zero impact and take up valuable real estate on your headline. People are probably not searching ‘Partner’ when they are looking for legal representation. The problem is that this doesn’t always help potential clients. Most law firms stick to the default LinkedIn headline of at. Often, your law firm’s slogan covers this. Use a few of your keywords in your headline and also work in a point of difference. Try to Balance Personal SEO with Personal Brandingĭebate is ongoing whether to lean heavily or entirely on relevant keywords in the headline or to hit hard with your personality or business humanity to generate chemistry. Make sure potential clients see that you understand their pain points and you’re qualified to help them. ![]() Your ultimate goal throughout your LinkedIn profile is to differentiate the value you offer over your competitors and reassure potential clients you can achieve their desired outcome with their legal matter. The first point above speaks to keywords, the second is all about branding. Compel potential clients to want to know more about you and contact you Help your profile land higher in search results andĢ. What’s the Best LinkedIn Headline for You?ġ. The keywords people will use when they are searching for on LinkedIn when they’re sourcing a particular Lawyer. The LinkedIn headline is where you want to start so you come up on the first page of the results. Using 16 key areas on your profile, it starts with your Headline.Īt a basic level SEO is all about keywords matching what the person searching types into the ‘search bar’ and the website matches it by relevance. LinkedIn is one big Rolodex and just like Google it sorts out ranking results via Search Engine Optimisation (SEO). If you want to attract more potential clients and compel them to reach out to you, customise your headline to your target audience and optimise it for LinkedIn’s search engine. The default for your heading is ‘your position title’ that you have in your Experience section at ‘your Company’s Name’ but if you leave it like this then you are missing out. The headline on your personal LinkedIn profile is the text that sits directly below your name and it’s vital you spend some time on it. There are 3 key areas of your LinkedIn profile that follow you everywhere on LinkedIn ![]()
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